**See video recap under**
Do you know that the typical individual spends over two hours on social media daily?
With 2.2 billion lively customers on Facebook and 500 million on Instagram, not only is social media the place your shoppers and potential shoppers are hanging out, it is palms down probably the most economical car to market your services in your house city and all over the world.
Targeted Audiences are at your fingertips!
You possibly can construct your TRIBE or Group with just some posts each week. These loyal followers may even assist promote your providers for FREE by sharing your content material and interesting with posts that resonate with them.
We have now taught hundreds of Realtors® how you can market their providers efficiently on social media. We deal with social media accounts for real property agents and we get to expertise hands-on how powerful it is for our shoppers.
We PROMISE you that in the event you apply the content we’ll share with you as we speak, you will notice a rise in your model awareness, in visitors to your website and in engagement in your posts, all of which might help you change real fans into leads and shoppers.
Ready? Let’s get began! 10 ideas, 10 x 2-3 minute video tutorials. Straightforward.
Tip #1 Decide One Platform and Master It.✨
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Facebook, Twitter, Instagram, Youtube, Snapchat, LinkedIn, Pinterest…
With so many social media platforms to choose from, it can be overwhelming. The trick is to select one and grasp it. The place do YOU spend probably the most time?
For instance, in case you are already lively on Instagram, then convert your account to a enterprise account or begin a new one and concentrate on that.
Build an Instagram strategy, discover ways to schedule your posts, plan your feed, analysis the hashtags related to your business, study Instagram stories, discover ways to advertise, research other business accounts… and grow to be an skilled at it!
In case you are just beginning with social media, ask your shoppers what platforms THEY are using, or analysis businesses just like yours to see where they are hanging out.
This being stated, Facebook owns Instagram so it might be a good idea to have a presence on both platforms.
Even in the event you simply open an account on Instagram or build a Fb business page, it’s essential to secure your identify and add the essential information.
Tip #2 Technique is vital!
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Avoid getting sucked into the social media vortex!
Having a primary concept of where you’re heading will aid you be efficient, save time, and get monetary savings. Take the time to do the next exercise:
- Determine your goal customer
Who are you speaking to? You need to be sure to publish content material that’s relevant to your audience, content that may even appeal to perfect clients your approach.
- Construct a Content Calendar
Use whatever works greatest for you. Your daytimer, Google sheets, iPhone calendar. Begin by marking the important thing dates like Mother’s Day, a holiday weekend and so on. Add the events which are key to your small business (open house, group event, fundraiser). That is the framework of your content.
- Group your content.
Perhaps introduce a new product (or real estate itemizing) each Monday, share a tip on Tuesdays, publish a video on Wednesdays, testimonial Thursday…
Build folders in your pc and save photographs, movies, links, and notes related to your matter.
This allows you to all the time have quality content & photographs to submit or schedule!
It also permits you to take holidays and to all the time look your greatest ;)Download our free social media calendar template and begin planning!
Tip #3 Consistency
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How you can be Consistent.
One of the keys to your success in using social media is to be constant.
So as to be constant, you’ll need to have a set time every week or day to create content material in your social media.
With no strong plan in place on your social media objectives, you may need a hard time assembly these objectives.
Scheduling a selected time on your calendar will make it actual and assist maintain you accountable.At first, you’ll have to estimate the amount of time wanted to finish and schedule your posts.
In case you are on a group, divide the duties up, and help one another.
You’ll be able to even create your content for the week by scheduling it on most platforms or using a third-party scheduler. This easy device can make your life a lot easier and might help when you’re planning to take a vacation.
The KISS Technique 💋
Typically the most important time wasted is overthinking what content to create.
Right here at KISS, our model is to “KEEP IT SIMPLE” Watch the world round you day-after-day to assist create your content material. Perhaps maintain a file you possibly can add great ideas to as you see them throughout your day.
Consistency together with your model … It’s also useful to your brand to maintain your tone and themes constant. It doesn’t mean you all the time have to be exactly the identical. Simply be constant.
Write down your colour codes and maintain your emblem useful to drop onto pictures.
Create a easy theme around each week and get right into a rhythm of being consistent! Before you understand it, consistency will develop into a behavior!
Tip # four Use Lovely Pictures & Videos
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The saying “A picture is value a thousand words,” exists for good cause: 90 % of data your mind absorbs is visual, and visual messages are processed 60,000 occasions quicker than textual content.
Means too typically once we do social media audits for our shoppers, we notice that the pictures they use are too dark or that there’s something unusual within the background like an open rest room seat or a unclean pair of socks!
The secret is to take an additional few seconds to wash the digital camera lens in your smartphone and do a background verify. Ensure that your composition is sweet, perhaps add some fascinating parts, see should you can improve the lighting or the angle of your photograph.
Play together with your telephone. Attempt the totally different modes. Portrait, depth effect, panoramic, HDR, Stay, Zoom, Filter. Experiment. It will boost your pictures and improve your engagement.
Assume old fashioned photograph album… You wouldn’t have to publish in real life, truly, you shouldn’t submit in actual life ever! Go residence, go over your photographs, edit the most effective ones if need be and use only the ones that you simply assume can be ok to print in your social media channels.
Tip #5 Interact!
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Feedback, notifications, direct messages… Notifications on social media.
Each social platform will send you a notification when your group is partaking together with your content or sending you a personal message.
This is your alternative to build your tribe, displaying individuals you care and respect their time on your social website. The overall rule is to acknowledge interplay in your social media by responding in a timely matter.
Facebook will inform individuals of exactly how responsive you’re immediately on your Fb enterprise page wall. It could be sensible to arrange an autoresponder or a bot to handle the interplay for those who discover you’re too busy.
People who interact together with your model are your ambassadors and you’ll need to show them numerous love, as they’ll assist promote your services for FREE.
Responding could be carried out in several alternative ways in the present day, you can have crafted responses ready to go, you may attempt utilizing Emoji’s, Gifs, or a photo, perhaps every so often send a video of your response.
Regardless of the way you determine to answer your notifications try to stand out from the gang…
Be artistic and have fun.
While all these concepts are straightforward to say, you’ll need to be prepared by having straightforward links obtainable to obtain Gif’s or understand how you can deliver up the Emoji keyboard on your pc or smartphone.
Just a little apply and you will stand out from the gang!
Tip # 6 VIDEO, begin capturing!
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One of many fastest ways for you to improve your ENGAGEMENT with social media is to start out using Video in your advertising combine. The buyer watches over 13 BILLION videos daily, it’s the most lively exercise on the Internet – WORLDWIDE.
Facebook alone has over eight billion videos watched every day. You’ll need to feel confident that a few of these videos are yours. With this staggering info, we ALL have to be capturing video and including it to our social media. Did you know 85% of movies watched are with the pontificate?
The principles are pretty straight ahead we advocate three issues
- No Nudity
- No Alcohol (don’t film after you had a pair!)
- No Swearing
Lighting, Digital camera, Motion… Shoot!
This means you’ll additionally need so as to add captions, which Facebook will do for you if you edit your movies or finish your circles as Catherine and I wish to say once we are educating our Boot Camps.
- Videos can get more than 5 occasions the engagement as other varieties of content.
- A video will assist construct higher relationships and trust together with your followers, plus make you the professional in your business.
- Video improves Search Engine Optimization and Social Optimization.
It’s no marvel Video is taking social media to new ranges of engagement. Not everyone is snug capturing video, in case you are new to capturing videos you’ll undoubtedly need to begin by practising.
Begin through the use of your smartphone and get to know the settings for capturing the most effective movies. Verify your lighting and the sound.
Prepare an extended record of different movies you possibly can shoot related to your business.
Individuals typically inform us they don’t like how they appear or sound on video. There are various ideas and tips round wanting and sounding better on video, you don’t necessarily have to shoot yourself, selfie fashion.
You might introduce your services in other methods. Watch your analytics for which of your videos, get the longest views and probably the most engagement, Then produce more videos just like these. We name these BABY UNICORNS!
Tip # 7 Know your niche and position your self as an skilled in your area
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What differentiates you as a realtor? Why ought to individuals hire you? What are your strengths?
A good way to face out is by creating content that may showcase your information and maintain your identify prime of thoughts.
Listed here are some concepts:
Share ideas, solutions to regularly requested questions, do market updates, interview individuals you work with, similar to legal professionals, mortgage brokers, inside designers, landscapers, and bankers.
Showcase some neighbourhoods: faculties, parks, restaurants, events. Showcase some of your favorite local companies, native success tales. Help your group!
Keep in mind you do not personal social media, however you own your web site. Be sure to have knowledgeable presence on-line and on cellular. Ask suggestions from pals. Where they capable of get to your listings and learn how to contact you easily? Is you blog up to date? Do you’ve gotten content material on your website that could possibly be helpful to your potential shoppers. Is it real content material or automated?
You additionally need to showcase something unique about yourself. Keep in mind there’s one ONE you and you’re FABULOUS! What differentiates you?
In case you are unsure, ask someone to say 5 issues about you. For instance a pal may say about me: “Catherine lives in Whistler, she loves skiing and trail operating, she has Three youngsters and she or he is a social media coach and marketer.” these are all features of what makes me, me. I can share this on social media.
Keep in mind, shoppers won’t be prepared to purchase or sell property right now but they will start relating. And when they’re ready to make a transfer, you want your identify to be prime of thoughts. They may not even keep in mind your identify however they could assume : “That lady who’s a soccer mom, she’s a realtor®, I can relate to her, what’s her identify once more?”.
Be strategic. This can be a enterprise device and you’re a busy individual. Some issues to remember:
- Batch and schedule your content.
- Use a branded hashtag or hashtags (Ex. #whistlerrealestate, #whistlerbysarah) that approach when individuals click your hashtag all of your content material will present up.
- VIDEO! DO VIDEOS! Share on IGTV, Instagram, Fb, Instagram tales, YouTube.
- Cross promote your weblog, podcast. You are able to do one blog a month, unfold the content by sharing elements of it each week and repurpose it on all platforms.
- Do shoutouts – tag companies that align with yours
- Present up in your feed (who’s behind the model?)
- Stay true to your branding and to your self. Be real, not selly.
- Be consistent
- Have a enterprise account (in Facebook and Instagram)
- Reply you notifications and messages in a timely matter. We’ve got had shoppers miss out on sales as a result of they forgot to verify their messages on Facebook!
Tip # 8 Play in Instagram’s Yard
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We like to consider Instagram as a billboard on the aspect of the freeway and Facebook as an excellent itemizing in (what use to be) the Yellow Pages. They are each essential for advertising however they serve a unique function.
Once we take into consideration Instagram, we frequently take into consideration the Instagram feed or gallery. The sq. pictures you see if you visit an account are the equivalent of a touchdown web page on an internet site. When you’ve got catchy photographs , you may get some likes and feedback. Great for the ego and model awareness but not one of the best to create an interplay with potential shoppers.
The Instagram feed is just like the facade of a home. You work on the curb attraction, that is where your greet your visitors. Where the interaction, the conversations and the social gathering happens is within the yard! You are more likely to meet individuals at a BBQ get together than in the driveway. That is where you need to hang out to satisfy shoppers.
You backyard on Instagram is Instagram stories, IGTV, Instagram highlights, Instagram stay, direct message. Create somewhat technique around it and present up! Go stay to provide a market update – use the filters to look superb 😉 – showcase open homes on Instagram stories. Ebook the time in your agenda, perhaps 10 minutes a day, to discover what like minded businesses or individuals are doing and be social. Like and comment on posts (with at the very least 4 words).
Keep in mind to take a look at your messages (the little paper airplane). This is like planning to satisfy a potential shopper. Think about in case you didn’t show up? Treat messages and notifications significantly. You possibly can even reply messages with audio or video. How cool is that?
Tip #9 Acquire photographs.
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You need to all the time be in search of great content material, either it’s going to be another person’s, or your very own (your personal is greatest).
To keep your self organized might we propose placing a folder on your desktop pc and smartphone and name it CONTENT.
Each time you’ve a photo opportunity take the shot!
The world round you is your content material.
Take into consideration the individuals you work with reminiscent of a mortgage broker or lawyer, and ask them to a espresso or lunch and shoot a number of pictures.
Setting yourself as much as be the skilled in your business is as simple publishing content that speaks to this.Watch the advertising and promoting that other businesses are doing and see for those who an repurpose any of it for your corporation.
- Altering seasons
- Coffee outlets
- Houses / actual property tours
Cross promote your enterprise with theirs, tag their business web page identify in your posts. Consider pictures that may create constructive engagement or suggestions instantly in your social media.
Ask individuals questions in your publish which are linked someway to the photographs you’re utilizing.
Take extra photographs throughout your day and put them into your folders, create many various folders inside that folder. Fairly quickly you’ll just do it routinely.
One last tip – Have a box of lens cleaners available to ensure your lens is all the time photograph ready!
Tip #10 GO Reside!
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Need to know the way to spark a dialog and have interaction together with your followers, perhaps even find new fans?
Going Reside on Fb or Instagram in actual time is likely one of the greatest methods to interact with viewers. You’ll be able to answer questions on the spot, hear what different individuals are considering, and check out their stay reactions to see how your LIVE goes.
Going Reside permits you to connect Immediately together with your followers. They will even receive notifications if you’re about to go stay. You’ll be able to inform your story your method, you should use filters, themes and effects.
One of the fastest ways to build an authoritative voice in actual property is to publish videos. You’ll be able to turn out to be the business leader by educating and speaking with the public.
As a realtor, you typically hold open houses, and that is the right state of affairs to go start going Stay. Practising going Stay might be scary at first, but after time you will lose these jitters and begin to feel snug.
Stay video gets into more information feeds and for FREE, and may be very thrilling. Try to go stay for five – 15 minutes, which is a long time in case you are not prepared. Take the time to put in writing out the bullet points of what you need to cover. Have them useful, don’t try to present the buyer any graphs or numbers you’re holding as they won’t be clear. It’s all about PRACTICING… Time on process once more.
Issues you must think about purchasing or having with you to go Reside at your open home:
- TriP Pod (Catherine and Heather’s Gear Listing)
- Lapel Mic / Air Pods / Earphones
- Good lighting – both go outdoors or stand in front of a window in the event you don’t have any lighting gear.
- Lens cleaners
- Notes or bullet points
- Sharp outfit
☀️For probably the most half, social media is free, except in your time. Scheduling content to go out if you’re busy doing different issues make Facebook and Instagram a bit of extra convenient. With some apply and a new view of the world as your content, you’ll be ROCKING social media very quickly. “Time on Activity” is what we say!
For those who need assistance together with your social media accounts, please do not hesitate to succeed in out to us!
Our providers embrace:
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